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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

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Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to esTitle: Brand SenseAuthor: Lindstrom, Martin/ Kotler, Philip (FRW)Publisher: Simon & SchusterPublication Date: 2005/02/01Number of Pages: 237Binding Type: HARDCOVERLibrary of Congress: 2004056438
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Non Fiction Psychology
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