The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully

If you are a consultant, ever use one, or want to be one, this book will show you how to succeed.With wit, charm, humor, and wisdom, Gerald M. Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work. Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to -- price and market your services -- avoid traps and find alternative approaches -- keep ahead of your clients -- create a special "consultant's survival kit" -- trade improvement for perfection -- negotiate in difficult situations -- measure your effectiveness -- be yourself You will also find straightforward advice on marketing your services, including how to -- find clients -- get needed exposure -- set just-right fees -- gain trust The Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.