The Real Deal: Get Known for Your Genuine Expertise in an Era of Bullsh*t Gurus
by Mary Kate Gulick
GET KNOWN FOR WHAT YOU KNOW BEST.
In an era where anyone can claim "guru" status, it's time for real-deal experts to push their way up to the mic and reclaim airtime from the phoneys. The Real Deal is a simple, no-nonsense guide to building a personal brand, audience, and client base around your hard-earned expertise. Focused on genuine experts who are building businesses as consultants and coaches, content marketing veteran Mary Kate Gulick illustrates an A-to-Z process to create the kind of content quality and volume that create breakthrough business results ... without the expense of a marketing department or advertising agency.
✓ Uncover what your ideal client really cares about and most needs to learn from you
✓ Build out your brand messaging foundation to showcase your unique know-how and personality in a way that can't be replicated
✓ Develop a solid content strategy that focuses solely on your expertise and what you want to be known for
✓ Start getting visible NOW with a Minimum Viable Content Experience
✓ Create your Content Goldmine -- a major and meaty content piece that can fuel all of your digital content for a year or more
✓ Select your social media and content distribution platforms (spoiler alert: you don't need to be on all of them)
✓ Learn to nurture your new audience to become paying clients
This time-tested content marketing approach will put you -- and your expertise -- in the spotlight.
In an era where anyone can claim "guru" status, it's time for real-deal experts to push their way up to the mic and reclaim airtime from the phoneys. The Real Deal is a simple, no-nonsense guide to building a personal brand, audience, and client base around your hard-earned expertise. Focused on genuine experts who are building businesses as consultants and coaches, content marketing veteran Mary Kate Gulick illustrates an A-to-Z process to create the kind of content quality and volume that create breakthrough business results ... without the expense of a marketing department or advertising agency.
✓ Uncover what your ideal client really cares about and most needs to learn from you
✓ Build out your brand messaging foundation to showcase your unique know-how and personality in a way that can't be replicated
✓ Develop a solid content strategy that focuses solely on your expertise and what you want to be known for
✓ Start getting visible NOW with a Minimum Viable Content Experience
✓ Create your Content Goldmine -- a major and meaty content piece that can fuel all of your digital content for a year or more
✓ Select your social media and content distribution platforms (spoiler alert: you don't need to be on all of them)
✓ Learn to nurture your new audience to become paying clients
This time-tested content marketing approach will put you -- and your expertise -- in the spotlight.
