Logo, Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols

Put the power to design logos and type in your own hands!Why be a designer who must rely upon preexisting typefaces and clip art when you can become the kind of designer who creates logos, fonts and lettering of your own? Leslie Cabarga, author of the bestselling "Designer's Guide to Color Combinations," has created a textbook of type for the experienced graphics professional as well as the beginning student of design.You'll learn how to:Create innovative logo design traditionally and on the computerDevelop a discerning eye for quality lettering and logo designDesign your own custom-made fontsBuild a profitable business as a logo, font and lettering designerIt's the most comprehensive treatise on logos, fonts and lettering available!The easy-to-read, fun-to-browse, picture-heavy format makes learning to letter a snap. The "Logo, Font & Lettering Bible" provides the start-to-finish information you need to succeed in today's competitive design market.