Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

The second edition of the book that offers an overview of the good, the bad, and the ugly in advertising. Luke Sullivan, copywriter at one of the nation's most prestigious advertising firms, divulges all the secrets to writing a great advertisement. Utilizing humerous examples and anecdotes, he shows how to create an advertisement that will go in one ear and stay there. This new edition offers expanded advice for advertisers and covers more recent campaigns.