Game Over, Press Start to Continue: How Nintendo Conquered the World

Editorial ReviewsReviewIrresistable...almost as hypnotic as a successful video game. " An intriguing potrait of what it takes to succeed in today's competitive computer industry." (Washington Post Book World) "Game Over...is ultimately less absorbing than 'Tetris' but not by much. The opening chapter alone stuns us... A fascinating insider's loook into the Nintendo juggernaut."(Wall Street Journal) -- The New York Times Product DescriptionThe riveting story of Nintendo's conquest of the interactive entertainment industry offering true tales filled with cocky arrogance, confidence and international intrigue that rival any novel. Whether it is recounting the struggles over the game"Tetris," offering blow-by-blow narrative of Nintendo's bitter legal warfare or its see-saw competition with other companies for market leadership, Game Over is a masterful piece of business journalism and technical reportage-a book both cautionary and hugely entertaining. See all Editorial Reviews