Cash Money Freelancing: 76 bright ideas to make more money from your freelance business
by Tom Albrighton
"A true gift to every freelancer" - "Highly recommended" - "Refreshing, practical, and inspirational" - "So much fun to read" - "Packed with good, solid advice" - "Any freelancer would benefit from this book"
So, you've gone freelance. And you're making a living. But have you made yourself a life?Freelancing should set you free. But for some, it's more like a prison sentence - because they just don't make enough money.Cash Money Freelancing will show you how to turn your freelance business into a bona fide money-making machine.It's packed with ideas to turbo-charge your freelancing, from setting your goals through to making better deals, earning higher fees and exploring new ways to grow.Here's what you'll learn…Understanding work, wealth and money mind
- What does wealth mean to you? (It's more than just money…)
- Why you need a 'money mind' as well as a 'work mind'
- Why 'just doing the work' isn't enough
- Why earning more money needn't mean tossing your principles overboard
- Knowing your purpose
- How to set an earnings target
- Why you have to leave your past behind
- Identifying your ideal client
- Why you need to build a financial cushion
- How to understand the unique value you offer
- The best ways to charge - and what you should charge for
- Why precedents are so powerful - and profitable
- How to present your prices more persuasively
- Why you need to keep emotion out of negotiations
- How to set your topline and baseline prices
- Knowing your best alternative to a deal - and your prospect's
- Why introductory discounts and free samples make no sense
- Why you have to charge more - not just work more
- How to charge more to new and existing clients
- Should you keep pace with inflation - or just double your rates overnight?
- Build a menu of service packages to help clients buy from you
- Work on retainer or sell service subscriptions
- Specialize, semi-specialize or generalize?
- Get some help by buddying up or delegating
- Broaden your business by diversifying or moving along the value chain.